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So, why is there a premium version and what does it offer? As you can see, YouTube Premium has a lot to offer.
But are the perks as good as they are on paper, and is the price justified? If you regularly watch content on YouTube, most Premium subscription perks are as good as they sound.
To start off, it is hard to understate how great the ad-free experience is. Many of us use ad blockers on our PCs, but advertisements are much harder to escape on mobile.
Watching your favorite creators on the big screen of your TV when casting or using the smart TV app is also a lot more pleasant without constant interruptions.
The experience is truly ad-free too: this means no trailers for YouTube originals or anything of the sort.
Speaking of creators, however, YouTube Premium has another great advantage which is not mentioned enough: revenue sharing. Premium offers a way for viewers to have an ad-free experience, while still contributing to their favorite content creators.
To compute this, YouTube combines a portion of all the revenue it gets from the service. It then distributes that amount to creators based on the total view time they received from Premium subscribers.
So, the channels you watch most get a bigger share of the pie. However, a creator can still make revenue from Premium subscribers, even if her video is ineligible for ads.
It depends on how often you use the service. If you frequently use the mobile app, background play and offline downloading are fantastic features to have.
April 15, April 22, April 29, May 6, May 13, May 20, May 27, June 3, September 9, September 16, September 23, September 30, Retrieved October 1, October 7, Retrieved July 29, October 14, July 14, Retrieved August 7, July 21, July 28, August 4, Retrieved August 11, August 11, August 18, Retrieved August 18, October 13, Retrieved October 13, October 20, Retrieved October 20, October 27, Retrieved October 27, December 8, Retrieved December 8, December 15, Retrieved December 15, December 22, Retrieved December 22, August 16, Retrieved August 16, August 23, Retrieved August 23, August 30, Retrieved August 30, It really depends what your goals are.
Depending on what vertical you are in, some monetize better than others when it comes to ads. I know there are famous YouTube stars who make a killing off of sponsorships and endorsement deals.
My buddy Adam does this with his YouTube profile and kills it. He makes a generous 6 figures a year just from promoting informational products from his YouTube videos.
He typically sells his products for a few hundred dollars as he is in the consumer space. I know Tai Lopez does well from this strategy too and so do 20 or so other marketers that I personally know.
In other words, if you want to leverage YouTube to sell products, you should consider doing so. And for this purpose, it has worked well for me.
I get countless emails from people telling me that they found me on YouTube or how they love the content I am producing. The bigger my brand, the easier it is for my agency to close consulting deals.
If your goal is to build a personal brand, YouTube is great. If you want to collect leads, YouTube is a great channel. First focus on building your audience and then drive people to a landing page after 5 or 6 months of being on YouTube.
The reason for the delay in collecting leads is that it will help you build up your channel authority, so once you do drive people away from YouTube, you will be able to maintain your traffic versus seeing a drop.
The cool part about lead generation is that it works well for both B2B and B2C. With B2B, you will collect fewer leads, but each one will be worth more.
With B2C, you will generate more leads, but each one will be worth less. It just means personal brands see a better result. Overall, YouTube is worth it.
You just have to find the right monetization strategy for yourself. Some people, like my buddy Adam, use YouTube to sell info products while also monetizing through ads.